Brand awareness +5 %
Significant increase thanks to targeted TV campaigns and innovative media strategies.
Increased reach, significant sales push and perfect branding-performance balance.
Increasing brand awareness in a highly competitive market and strengthening customer loyalty with increased price sensitivity.
Increasing brand awareness in a highly competitive market and strengthening customer loyalty with increased price sensitivity.
Development and implementation of a customised cross-media campaign for targeted brand activation through the strategic integration of the TV format Brandmercial, which combines classic storytelling with direct purchase activation. In addition, print adverts with product samples were used to strengthen the haptic brand experience and long-term customer loyalty.
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Brand loyalty & preference +2 %
Strengthening customer loyalty through cross-media measures.
Enzian product awareness +6 %
Successful increase in the visibility of Enzian products.
Net Promoter Score +15 %
Significant increase in customer satisfaction.
