What do Berlin, Hamburg and Munich have in common? Besides lots of people, world-famous sights and great locations, these three cities have MILES EASY in common. It was a pleasure to go on a highly effective advertising ride together with MILES.

We were present at strategically important touchpoints on all outdoor advertising spaces, accompanied the target group through the day and maximised awareness of the well-known car sharing provider. Whether in the city centres, at suburban and underground stations and with grandiose highlights such as beamer projections or super motion giant screens. In this way, we surprised the target groups and reached them at the moment of need – exactly there and exactly when they need a car sharing offer. We have identified Spotify as another cross-media touchpoint: Here, the target group was specifically addressed via a 30” spot.
EASY is the focus of the entire campaign. The eponymous concept of MILES, which charges by the kilometre driven and not by the minute. #milesnotminutes. The offer includes kilometre-based car sharing, van sharing as well as packages for flexible daily rentals – all in the stationless free-floating system. MILES believes in a world where mobility is shared, sustainable and accessible to all, creating an alternative to private car ownership. We are proud and grateful to have accompanied this great campaign and to be part of the mobility transition journey.